Video E-Mail Marketing

More and more people are leaning towards video as a way to keep in touch with their customers. There are many advantages of video e-mail marketing over traditional approaches. These advantages include:

1. More Personable:
2. Easier for people to see
3. People have short attention spans
4. Builds more trust, credibility, & rapport
5. Provides more value
6. Helps close the sale more
7. Could provide a lead generation tool
8. Can Prepare, Education, and help your clients understand

Although there are many advantages of video you can only get these advantages if you do the videos correctly. Here are some quick tips to doing better videos.

1. Good Introduction
2. Catchy Music
3. Effective Introduction
4. Clear Goals spelled out
5. Bullet Points
6. Conclusion to tie in main point
7. Short 1-2 minutes
8. Lots of images & few words
9. Ability to read words on video
10. Hiring correct actors and actresses.

Here are some main points as you consider what to do as you produce your next round of videos.